Canada’s Anti-Spam Law Will be Effective July 1, 2014
The Minister of Industry announced December 4th that Canada’s new anti-spam law will come into force on July 1, 2014. Under the legislation, consumers will control who can send them a commercial electronic message or business email. Companies will have to identify themselves in their emails and provide consumers with an unsubscribe option. Those who do not comply risk major financial penalties.
For companies, messages sent internally or to another business will be permitted, as will emails sent to consumers as part of a product recall, in response to a consumer inquiry or as a result of a referral (under certain conditions). Fundraising activities of registered Canadian charities are exempt from the Act.
On January 15, 2015, the sections of the Act related to the unsolicited installation of computer programs or software will come into force. Consumers will be able to decide who is allowed to put computer programs on their mobile phone, tablet or computer and what those programs are allowed to do.
IFB will assess how the Act may affect your business and update members. The final regulations are available on Canada’s Anti-Spam Legislation website.